The "Retail To Online" Playbook

For brick-and-mortar shops that want to start collecting online revenue or pre-qualified leads.

Why This Playbook Exists

If you run a brick-and-mortar retail store, you're probably already feeling it:

Foot traffic is inconsistent

Seasonality is real

Inventory isn’t getting the exposure it deserves

And yet… you're sitting on a goldmine.

Because once you're online, you're no longer limited by your street corner or your store hours.

This playbook bridges the gap — taking your physical store and turning it into an online ecosystem that builds trust, collects leads, and drives revenue.

Who This Is For

This playbook is perfect for:

Luggage retailers with premium or high-margin inventory

Supplement shops that already have repeat buyers

Niche or specialty stores with unique product curation

Any retail business looking to future-proof itself

If you’re great in person, we make sure you're just as strong online.

The Strategy Behind It

We’re not talking about building a complex eCommerce empire.

We’re talking about building the right digital presence that works hand-in-hand with your existing store.

The goal is simple:

Make your store findable, shoppable, and followable — even after they leave.

The Framework

1. Simple Shopify or Sales Page Setup

We’ll help you launch a clean, branded product page — or even a simple Shopify storefront — to get your inventory online fast.

🎯 Sell top SKUs, bundles, or pre-orders with minimal setup.

2. Location-Specific SEO

We’ll optimize your site, Google Business profile, and content for your city, neighborhood, and niche keywords.

📍 So when someone searches “carry-on luggage Toronto” — you’re at the top.

3. Email Capture & Receipt Incentives

We build a system that captures emails in-store and online — using incentives like discounts, giveaways, or digital receipts.

💌 You grow a CRM that keeps working for you after they leave.

4. Chat Widget or Text Back System

We install a professional web chat or SMS back-and-forth system so visitors feel like they’re still getting that personal touch.

🗨️ “Hi there! Let us know if you’re looking for something specific.”

5. Google Reviews + Loyalty Offers

We help you implement a streamlined review request + loyalty offer system that turns happy customers into repeat ones — and boosts local SEO.

⭐️ More reviews → Higher rankings → More traffic → More sales

Tools We Use

Shopify – or any eCommerce tool that fits your tech level

In House SBO Software – to manage CRM, automations, receipts, and follow-ups

Google My Business – to enhance visibility and reviews

Email platforms – like MailerLite, Klaviyo, or SBO native

Chat Tools – for SMS or Web Widget (with missed text-back flow)

What You'll Walk Away With

What You’ll Walk Away With

By the end of this playbook buildout, you’ll have:

✅ A branded online storefront or sales page

✅ A lead-capture system that runs 24/7

✅ A growing email/SMS list you can actually market to

✅ Clear pathways to increase reviews and referrals

✅ Tools that make your store feel digitally alive

Want This Done For You?

I’ve implemented this exact playbook for retail stores across Canada — helping them build digital systems that bring in revenue even when the doors are closed.

Let’s turn your store into a hybrid selling machine.

👉 Apply to Work With Us and let’s expand your retail business online the right way.

We run the marketing you run the business. Let us build & implement our customer acquisition system into your business today