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Break-Even Ad Spend Calculator

Find how much you can afford to spend per sale (CPA) and per lead (CPL) at break-even.

Average Order Value

Typical revenue per order (before costs). Gross Margin (%) % remaining after COGS & variable costs (0–100). Lead → Sale Conversion Rate (%) Of all leads, what % become customers?

Max CPA (per sale)

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Break-even cost to acquire one customer.

Max CPL (per lead)

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Break-even cost per lead at your lead→sale rate.

Formula (CPA)AOV × Margin%

Formula (CPL)CPA × Lead→Sale %

AOV—

Margin—

Lead→Sale %—

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