A SYSTEMS BY ORUKANA CASE STUDY
High Ticket Ads Management
Free marketing audit & consultation
Clients: Stinger Trailer, Legacy Utility Trailers
Project Type: Theme Page Marketing, Community Growth, Affiliate Funnel Development
Duration: 2 years
Role: Marketing Funnel Architect / Customer Communication Czar / Lead Generation - Paid Ads
Overview
Stinger Trailer and Legacy Utility came to me with a goal:
“We build amazing trailers. Now we need qualified leads calling us, not the other way around.”
I developed a high-converting digital funnel to attract, qualify, and convert trailer buyers using landing pages, product selection forms, and an AI-powered voice assistant to simulate real dealership interactions. The goal was to modernize the "walk-in dealership" model into a scalable digital experience.
Objectives
Build a powerful, purpose-driven personal brand from scratch
Design a scalable content distribution and monetization system
Launch a community-driven affiliate + rewards model
Create funnels capable of generating both cash, clients and attention
Prove monetization frameworks before offering them to other businesses
What We Did
Funnel Development
Built a custom “Find Your Trailer” landing page with an embedded form that asked:
What are you hauling?
Where are you storing the trailer?
Do you need foldability?
Designed follow-up automation that routed qualified leads directly to a specialist
Product Positioning
Created unique selling propositions (USPs) for key trailer SKUs:
4.5x9 Folding Utility Trailer: Highlighted corrosion-resistant aluminum, mag wheels, low deck height, and folding features
Compared directly to 4x8 trailers to show added value and practicality
Designed graphics, taglines, and sales copy for ads and site copy
AI Voice Assistant Integration
Built a custom AI voice script that:
Responds naturally with built-in pauses
Asks qualifying questions (“What are you planning to haul?”)
Avoids pushy tactics or awkward dialogue
Books the lead for a call with a human trailer specialist
Connected call leads into the SBO CRM pipeline
Brand Strategy
Designed a clean, funnel-first website (Home page + Trailer quiz)
Developed messaging around: “Find the right trailer, not just any trailer.”
Built system to layer SMS and email nurture sequences after form fill or missed call
Key Takeaways
Product specificity drives sales: The more specific the trailer use-case, the higher the conversion rate.
AI Assistants > Static Forms: Human-like voice calls increased engagement and warmed up cold leads better than email alone.
Simplicity converts: A single, well-designed funnel outperformed the client's entire prior website in conversion and engagement.
Customer intent matters: Asking smart qualifying questions upfront filtered out price-shoppers and saved the sales team hours each week.
Relevance
If you’re a product-based business (auto, RV, powersports, industrial equipment), this case study proves that a well-built conversion funnel, paired with modern AI, can replace outdated dealership models and drive consistent, high-ticket inbound leads.
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