Case Study: High Ticket Ads Management

Clients: Stinger Trailer, Legacy Utility Trailers

Project Type: Theme Page Marketing, Community Growth, Affiliate Funnel Development

Duration: 2 years

Role: Marketing Funnel Architect / Customer Communication Czar / Lead Generation - Paid Ads

Overview

Stinger Trailer and Legacy Utility came to me with a goal:

“We build amazing trailers. Now we need qualified leads calling us, not the other way around.”

I developed a high-converting digital funnel to attract, qualify, and convert trailer buyers using landing pages, product selection forms, and an AI-powered voice assistant to simulate real dealership interactions. The goal was to modernize the "walk-in dealership" model into a scalable digital experience.

Objectives

Build a product-focused sales funnel that pre-qualifies trailer buyers

Reduce dependence on cold outreach or passive website visits

Introduce an AI voice assistant to warm up leads and book real sales calls

Highlight key selling points for trailers (e.g., size, corrosion resistance, deck height)

Capture contact info for re-marketing and follow-up sequences

What I Did

Funnel Development

Built a custom “Find Your Trailer” landing page with an embedded form that asked:

What are you hauling?

Where are you storing the trailer?

Do you need foldability?

Designed follow-up automation that routed qualified leads directly to a specialist

Product Positioning

Created unique selling propositions (USPs) for key trailer SKUs:

4.5x9 Folding Utility Trailer: Highlighted corrosion-resistant aluminum, mag wheels, low deck height, and folding features

Compared directly to 4x8 trailers to show added value and practicality

Designed graphics, taglines, and sales copy for ads and site copy

AI Voice Assistant Integration

Built a custom AI voice script that:

Responds naturally with built-in pauses

Asks qualifying questions (“What are you planning to haul?”)

Avoids pushy tactics or awkward dialogue

Books the lead for a call with a human trailer specialist

Connected call leads into GoHighLevel CRM pipeline

Brand Strategy

Designed a clean, funnel-first website (Home page + Trailer quiz)

Developed messaging around: “Find the right trailer, not just any trailer.”

Built system to layer SMS and email nurture sequences after form fill or missed call

Results

MetricValueFunnel Conversion Rate21% on cold trafficCost Per Lead (Meta Ads)$11–$19 per qualified trailer shopperVoice Assistant Pickup Rate35–45% answered + engagedCalls Booked with Sales Team20–30/month during pilot phaseTrailer Size Interest Tracked4.5x9 model = 60% preference rateAd Copy CTR3.7% (above benchmark for product ads)

Key Takeaways

Product specificity drives sales: The more specific the trailer use-case, the higher the conversion rate.

AI Assistants > Static Forms: Human-like voice calls increased engagement and warmed up cold leads better than email alone.

Simplicity converts: A single, well-designed funnel outperformed the client's entire prior website in conversion and engagement.

Customer intent matters: Asking smart qualifying questions upfront filtered out price-shoppers and saved the sales team hours each week.

Relevance

If you’re a product-based business (auto, RV, powersports, industrial equipment), this case study proves that a well-built conversion funnel, paired with modern AI, can replace outdated dealership models and drive consistent, high-ticket inbound leads.

Whether you sell physical inventory or complex services, I build systems that convert interest into revenue using storytelling, structure, and automation.

We run the marketing you run the business. Let us build & implement our customer acquisition system into your business today