A SYSTEMS BY ORUKANA CASE STUDY
Pranzitelli Law Firm
Paramax Legal Services
Free marketing audit & consultation
Clients:
Pranzitelli Law Firm
Paramax Legal Services
Project Type: Legal Marketing, Funnel & Website Creation, Lead Generation, Lead Cultivation, Brand Optimization
Pranzitelli Law Firm Duration: Ongoing
Paramax Legal Services Duration: 90 days
Role: Marketing Strategist / Systems Architect / Social Media Manager / Lead Nurturer
Overview
Both Pranzitelli Law Firm & Paramax Legal Services approached me with the same core challenge
"How do we attract high-intent clients, consistenly, without relying on referrals
My objective was to build and end-to-end digital system that turned cold traffic into booked consultations, using modern marketing infrastructure tailored specifically to the legal field
The result was a proven system for law firms to generate leads, establish local trust and scale their practice digitally - without violation advertising compliance or wasting budget on vague awareness campaigns
Objectives
Design conversion-focused landing pages tailored to each area of practice
Implement a central CRM and automation stack to track and manage leads
Create localized SEO + ad strategies for service-specific targeting
Capture testimonials, reviews, and video content to build authority
Build out legal-specific nurture campaigns to increase show-up rates and retain leads
What We Did
Funnel Development & Optimization
Designed and deployed individual landing pages for:
Personal Injury (e.g. car accidents, slip & fall)
Residential Real Estate (purchase/sale, title issues)
Wills & Estates
Stunt driving, speeding, MV offences
Embedded instant quote forms, call scheduling buttons, and “free consultation” CTAs
Integrated with SBO CRM for centralized tracking and automation
Lead Gen & Ad Strategy
Built hyper-local Meta ad campaigns targeting geographic regions (e.g., Vaughan, Toronto, Mississauga, York Region)
Created ad copy and creatives that complied with legal advertising standards
Captured intent via:
Lead forms
“Click to Call” ads
Bookings through native funnels
Automation & CRM Integration
Set up a custom legal CRM dashboard using the SBO Software
Automated:
Follow-ups via SMS/email
Appointment confirmations and reminders
Cold lead reactivation
Created internal pipelines for legal intake team
Reputation & Authority Building
Encouraged and tracked client reviews via SMS/email prompts
Filmed and edited short-form legal explainer videos with the team members to boost trust
Deployed clips across Instagram, Facebook, and YouTube Shorts to increase organic visibility
Created a video clipping reward system for clients to distribute legal content and generate leads (modeled after the Orukana Club system)
Monetization Systems
Rolled out a content reward model: Paying creators per view to distribute branded clips
Embedded affiliate tools to promote the SBO software, Whop and internal products
Added clipper job boards and monetizable playbooks inside paid tiers
Key Takeaways
Specialization Matters: Personalized landing pages and content for each practice area outperformed generic law firm websites.
Speed is King: Automated responses within 60 seconds increased lead conversion significantly.
Modern Clients Trust Content: Short-form video marketing dramatically increased inbound trust and authority.
Systemized law firm marketing is still rare: This gives firms a massive advantage when executed correctly.
Relevance
Whether you're a law firm, paralegal practice, or compliance-heavy professional service, this case study proves that smart systems, ethical content, and local ad strategy can create a scalable flow of qualified leads.
From full CRM setup to video content distribution, I bring the tools and frameworks to make legal practices digitally dominant in their region — while remaining fully compliant with advertising regulations.
Empowering businesses with innovative solutions, we are committed to providing seamless support and fostering growth. Connect with us for a brighter, smarter future!
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