Case Study: Pranzitelli Law Firm & Paramax Legal Services

Clients: Pranzitelli Law Firm + Paramax Legal Services

Project Type: Legal Marketing, Funnel & Website Creation, Lead Generation, Lead Cultivation, Brand Optimization

Pranzitelli Law Firm Duration: Ongoing

Paramax Legal Services Duration: 90 days

Role: Marketing Strategist / Systems Architect

Overview

Both Pranzitelli Law Firm & Paramax Legal Services approached me with the same core challenge

"How do we attract high-intent clients, consistenly, without relying on referrals

My objective was to build and end-to-end digital system that turned cold traffic into booked consultaitons, using modern marketing infrastructure tailored specifically to the legal field

The result was a proven system for law firms to generate leads, establish local trust and scale their practice digitally - without violation advertising compliance or wasting budget on vague awareness campaigns

Objectives

Design conversion-focused landing pages tailored to each area of practice

Implement a central CRM and automation stack to track and manage leads

Create localized SEO + ad strategies for service-specific targeting

Capture testimonials, reviews, and video content to build authority

Build out legal-specific nurture campaigns to increase show-up rates and retain leads

What I Did

Funnel Development & Optimization

Designed and deployed individual landing pages for:

Personal Injury (e.g. car accidents, slip & fall)

Residential Real Estate (purchase/sale, title issues)

Wills & Estates

Stunt driving, speeding, MV offences

Embedded instant quote forms, call scheduling buttons, and “free consultation” CTAs

Integrated with SBO CRM for centralized tracking and automation

Lead Gen & Ad Strategy

Built hyper-local Meta ad campaigns targeting geographic regions (e.g., Vaughan, Toronto, Mississauga, York Region)

Created ad copy and creatives that complied with legal advertising standards

Captured intent via:

Lead forms

“Click to Call” ads

Bookings through native funnels

Automation & CRM Integration

Set up a custom legal CRM dashboard using GoHighLevel

Automated:

Follow-ups via SMS/email

Appointment confirmations and reminders

Cold lead reactivation

Created internal pipelines for legal intake team

Reputation & Authority Building

Encouraged and tracked client reviews via SMS/email prompts

Filmed and edited short-form legal explainer videos with the lawyer to boost trust

Deployed clips across Instagram, Facebook, and YouTube Shorts to increase organic visibility

Created a video clipping reward system for clients to distribute legal content and generate leads (modeled after the Orukana Club system)

Results

Landing Page Conversion Rate:

Cost Per Lead (Paid Ads)

CRM Response Time

Organic Video Views

Google Reviews Added

Calls Booked Monthly

Key Takeaways

Specialization Matters: Personalized landing pages and content for each practice area outperformed generic law firm websites.

Speed is King: Automated responses within 60 seconds increased lead conversion significantly.

Modern Clients Trust Content: Short-form video marketing dramatically increased inbound trust and authority.

Systemized law firm marketing is still rare: This gives firms a massive advantage when executed correctly.

Relevance

Whether you're a law firm, paralegal practice, or compliance-heavy professional service, this case study proves that smart systems, ethical content, and local ad strategy can create a scalable flow of qualified leads.

From full CRM setup to video content distribution, I bring the tools and frameworks to make legal practices digitally dominant in their region — while remaining fully compliant with advertising regulations.

We run the marketing you run the business. Let us build & implement our customer acquisition system into your business today