Case Study: Work For A Leading Canadian Luggage Retailer

Client: Internal Brand (Orukana.io)

Project Type: Theme Page Marketing, Community Growth, Affiliate Funnel Development

Duration: 6 Months

Role: Founder / Content System Architect / Lead Generator

Overview

Orukana.io was a self-funded initiative built to tap into the passion economy surrounding custom cars and motorcycles. I designed a system of viral media theme pages, paired with a digital submission showroom, that allowed enthusiasts to feature their builds and grow their own followings — while I simultaneously built a lead funnel, newsletter list, and affiliate sales engine behind the scenes.

This system offered real value to users (visibility + backlinks), while also fueling my mailing list growth and monetization through high-converting, audience-aligned affiliate offers.This project involved working with a high-traffic Canadian eCommerce retailer specializing in luggage and travel accessories.

Objectives

Grow large, niche-targeted Instagram theme pages with high engagement

Offer vehicle owners a platform to showcase their rides (free user-generated content)

Turn submissions into SEO-rich blog posts (backlinks + discoverability)

Capture emails and traffic from submissions and page bios

Monetize through affiliate partnerships with automotive and gear brands

What I Did

Theme Page Creation & Content Strategy

Built and scaled multiple Instagram theme pages in the:

Motorcycle niche (cruisers, café racers, stunt builds)

Car niche (modified builds, JDM, stance, exotic)

Sourced user-submitted content and viral reposts

Used reels, trends, and car feature series to drive DM submissions and growth

Digital Showroom Funnel

Developed Orukana.io as a digital “garage” for builders to showcase their ride

Created a submission form that captured:

Vehicle photos

Build specs

Social links

Owner story

Turned each submission into a blog-style feature post

Participants were encouraged to share the post and link it in their bio — creating backlinks + referral loops

List Building & Monetization

Collected emails through the submission flow and confirmation steps

Built a segmented email list of auto/moto enthusiasts and content creators

Sold affiliate products such as:

GoPro mounts, helmet cams, track day gear, riding gloves

Motorcycle and car cleaning kits

Digital courses and tools for content monetization

Used tag-based email automation to recommend relevant affiliate offers based on submission type (e.g., rider vs. car builder)

Results

MetricValueInstagram Theme Page Reach1M+ monthly impressions (combined)Vehicle Submissions Collected500+ custom rides featuredBacklinks Generated350+ unique profile backlinksMailing List Growth2,000+ subscribers organicallyAffiliate CTRs18–24% depending on product tierMonthly Affiliate Revenue (Peak)$1,500+ passive from auto-rotating promos

Key Takeaways

People will trade attention for recognition — the free “feature” offer drove viral growth, content submissions, and word-of-mouth shares.

Backlinks are value — creators loved having a permanent link to their build, and it created passive referral traffic back to the funnel.

Niche + system = cash — the real power came from combining community, content, and automation into one monetized ecosystem.

This is replicable — the Orukana.io model can be rebranded for any niche with a passionate creator base (e.g., tattoos, art, sneakers, pets).

Relevance

This project showcases my ability to:

Grow and manage niche communities through theme page marketing

Design zero-cost content funnels using user-generated content

Build backlink loops and viral loops that feed both SEO and social growth

Monetize attention through email segmentation and affiliate infrastructure

If you run a brand, creator platform, or product targeting a niche community, I can engineer the flywheel that turns attention into qualified traffic, leads, and sales — without relying on paid ads.

We run the marketing you run the business. Let us build & implement our customer acquisition system into your business today